Personal Brand|200 Sketches

Although I do believe that pushing yourself to the bitter end can be good way to get your best ideas to come out, with this specific assignment, I feel like all the good stuff came out within my first 100 sketches. I already had an idea of the direction I wanted to take my logo.  I know I didn’t want anything too conventionally professional looking, cliche, or forced-with-meaning. These just weren’t right fit for me. Instead, I wanted something quirky, playful and kind of weird. I didn’t feel like my logo had to represent what I did as a career, but rather could be anything that might give a client/employer an indication as to who I was as a person (i.e: I don’t need to have a pencil in my logo to indicate that I’m creative). With that said, I drew a lot of kitschy knick knacks and retro objects. At first glance, I’d imagine it might seem like I put no thought into my sketches and was just doodling random things, but in actuality, those silly sketches are probably the one’s that fit my brief the best and represent me most whole-heartedly, which I thought was kind of interesting.

9/10 | I pushed myself with this one, and got some interesting ideas out of it. I think where I’m happiest about this assignment is the fact that every sketch I did feels like me – even the more conservative ones! I kept my brief at the forefront of my mind and I think that’s what made this exercise successful.


Personal Brand | Brief and Moodboards

The hardest part about putting together this assignment was the writing. Forming sentences in a concise way isn’t something that always comes naturally to me, especially when the thing I’m trying to communicate is my own personality – something that I know very well, and want to portray accurately. Apart from that, keywords and visuals to attach to myself came to me almost effortlessly. For moodboards, I mostly sifted through Pinterest pins I’ve accumulated over the past few years. I liked that this was my method because it meant I didn’t have to actively look for material to use. Instead, everything I needed had already been “favourited” by my past self and thus, made the whole act of creating a personal brand moodboard a lot more genuine and intimate.

9/10 | My brief had to be revised a bit, but my moodboards we’re thoughtful and pretty spot-on in terms of accuracy, I felt.

Dynamic Illustration


StoryBoard PDF

Style Sheets

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Mobi bikes are for everyone and can get you to any place around the city. The piece demonstrates this through the fluid changing of characters from different scenes around Vancouver. 

A loose, playful style was chosen in order to reflect the feeling of freeness of riding a bike. The looseness of this style paired with the frame-to-frame jitter in the final product will hopefully reflect the light-hearted nature of leisurely bike-riding. Muted colours were chosen to create an approachable and friendly mood. Rotoscoping was chosen as an animation technique for its down to earth feel, which compliments Mobi’s brand personality quite nicely.

Indigenous Project

By Heather Haughn and Nada Hayek

Land Acknowledgement Street Banners


Landing page



Heather and I chose to do street banners in order to acknowledge original First Nations land and bring it into every day consciousness, in a way that is non-confrontational. Our strategy was to approach this sensitive subject in a simple way that would promote education and mutual respect. Accompanying our series of street banners is a landing site, which provides additional information about the different Nations, and their histories.

Website | By including an interactive map on the site, we create a visual parallel between the street banners, and the website. We kept it colour coded to help differentiate the different Nations, and again, to tie it back to the banners.

Typography | Typographic choices for these banners were made in efforts to keep the campaign feeling fresh and modern, but still friendly. Bold, sans serif fonts were chosen in order to increase readability from a distance.

Colour | The colours chosen for each Nation symbolize a trait that is specific to each of their different cultures or relationship with the land. For instance, Musqueam is green because this Nation is named after a type of grass, native to their land. We chose bright colours and took graphic approaches to our design because we felt this would help to make the banners stand out against a busy urban landscape.

Banner Design | In order to avoid appropriation, Heather and I chose to avoid the use of First Nations art. We didn’t feel comfortable reproducing such a visual part of First Nations culture, even for a project. So instead, our solution was to take a very graphic approach. The cut out shapes on the banners mimic the territory of each Nation. The cut out acts as an element of interest to viewers, as it’s unique and unconventional. Two, by depicting the land as a cut-out, it conceptually represents the land that was taken away from First Nation Peoples. Three, it acts to frame the modern landscape behind it, representing an alternative perspective and bringing this issue back to the present. It’s important to note that the banners, rather than being made from fabric, would be made from a sturdy material, such as metal or plastic.

9/10 | Given the sensitive issue we’ve tackled, I feel Heather and I have come up with a simple, unique and effective solution. The branding of the banners and website are cohesive and the bright, graphic aethetics are appropriate for what we were trying to achieve; a heavy subject turned accessible.  I feel our project brings to its viewer educational content, conceptual visuals and a friendly personality all in a non-confrontational way, and for this reason deserves a 9/10.

Research Links: Government Map, MapReconciliation Canada, Stolen Land Broken Promises, Aboriginal Issues, First Peoples Guide, About BC First Nations,  Land Rights, The Dominion, Vancouver Sun


My Resume


I wanted my resume to look clean, and professional. I decided that having my personality come through in my writing style, rather than visually would be a good way to achieve this. In order to liven up the design a bit, I opted for navy text on an off-white background. I feel the typography does a good job at representing the fact that I am friendly and light-hearted, but take my work seriously. Because I knew I wanted my general design to be simple, I decided that going for a less traditional layout would be beneficial. So, I played around with left and right align to add some dynamic and interest.

Evaluation: 8/10

I feel my resume meets the requirements of the criteria. Mandatory information is present. Typography feels harmonious with clear text hierarchy, and content is concise and relevant. Although my “quirky” personality doesn’t neccessarily show through visually, I feel like going the minimalist design route was a wiser choice, as some personality traits can’t be represented in a way  polished and professional-looking enough for a resume. Instead, I feel the way I wrote the resume show my light-hearted and playful side.

Manifesto Poster

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For this assignment, I chose to keep it clean, bold, and simple. There’s quite a bit of text, so I didn’t want the imagery to busy the poster too much. For this reason I decided to make good use of negative space. The windmill was chosen as the main visual, as a symbol of sustainability. While reading the list of manifestos posted on the class blog, I came across the Riot Girl Manifesto by Kathleen Hanna of the 90’s punk rock band, Bikini Kill, and found it to be one of the more interesting, in terms of content and general mood. This was the main inspiration behind this poster, and the way I wrote out my manifesto using single sentences all starting with “BECAUSE.” I felt like writing it out this way was punchy, and easier to read then having a single paragraph. It feels more commanding this way. I have previously been exposed to Kathleen Hanna’s work, and know that the social scene in which the Riot Girl Manifesto was published in was one that prided itself on zines and other DIY endeavours. So, to stay true to my inspiration, I decided to have my poster pay homage to the punk rock zines of the 90s by using typefaces and imagery that references it. For example, the use of American Typewriter and halftone “cut-out” images. I still wanted to keep it contemporary, so I paired my body typeface with one that was sans serif and sleek. I organized my text in a box to retain some structure, as well. We were asked to design a poster that would represent us, and I feel this poster is very much my aesthetic and definitely would give an industry employer a glimpse into who I am as a designer.

Evaluation: 8/10

I think this poster is bold, eye-catching and represents me well. My manifesto is written in a way that makes dense text engaging to read. The imagery works well with the context and the mood I was going for. Although I’m happy with it, I’m not blown away by it, which is why I give myself an 8/10.

(Inspiration: Riot Girl Manifesto, 1000 Word Manifesto)

Postmodernism in Europe


You might not know a lot about graffiti and street art, but you probably know Banksy!

Hailing from Bristol, England, Banksy is probably the most well-known graffiti artist there is. His work has been parodied and reproduced countless times as well as has been shown in galleries and sold for thousands, and in some cases, millions of dollars. Although some consider him a vandal and debase his work to an act of defacement, I personally admire the artists and the messages he communicates. Banksy’s subjects often float around politics and social critique and the mediums in which he conveys these themes range from stencil, sculpture, installation and wheat paste. Although there’s a lot speculation as to who the man behind the pseudonym is, Banksy’s true identity still remains a mystery.